Journal

Inside the Build: Why We Refused to Use Zinc Alloy
How one weak clasp defined our obsession with material integrity. Read more...
Inside the Build: The Factory
How a 55-person factory in Guangdong became the foundation of our precision philosophy. Read more...
On the Wrist: The Bicep Band Advantage
How a small shift from wrist to bicep revealed the comfort and accuracy that define true wearable design. Read more...
The Upgrade: What We Fixed That No One Else Would
How we rebuilt the WHOOP band experience from the ground up, refining every flaw, from fit to packaging, and giving customers a direct line to the person who made it. Read more...